Trade Shows & Events: Finding the Right Fit
Thankfully, we’re seeing businesses relaxing a bit and considering events with significantly positive expectations post-pandemic. This is a good sign for event sponsorships.
Trade show and event sponsorships can be a great way to build your brand, your reputation, and your industry. But let’s face it, no one knows your brand as well as you. You know how your marketing is delivered and how your brand is presented and leveraged. If you’re not sure if a particular sponsorship is going to meet your goals, it’s best to do a little homework to get a sense of the host organization first. Selecting a sponsorship that means something to your company can positively impact your entire team and your customer base.
To help you decide, we’ve provided the following questions you should ask organizers before selecting an event sponsorship or trade show. There may be a significant cost investment necessary on your end. Be sure to gather as many details from the event organizers as you can. Then weigh the pros and cons against your business goals and objectives. Keep in mind that the amount you’ll pay could be more or less than the industry average depending on the size and popularity of the event.
- Visit the hosting organization’s website. Does it present a professional image? Is it up to date?
- How are sponsors from previous events portrayed on the event website?
- Are there opportunities to speak at the event?
The thought of speaking at an event can be intimidating, but the results are worth a few butterflies. - What type of profile information on past attendees is provided (revenue, number of employees, years in business, etc.)
- Will you receive a list of attendees before or after the event for marketing purposes?
- How will organizers promote the event and your sponsorship? Ask for quantifiable specifics.
- What was final attendance figure from the past two events?
NOTE: this should not include exhibitors, sponsors, or staff. - Are there any competitors within the sponsorship you’re considering?
- What exclusive sponsorship offerings are available and what are their benefits?
Successful event sponsors avoid costly sponsorship marketing mistakes by carefully vetting each sponsorship they sign up for and plan their marketing campaign months in advance. Pay close attention to who’s attending and the visibility of the current sponsors. Align your sponsorship with your mission or goal. The synergy that comes from teaming up for a great organization is certainly media worthy – not to mention it boosts morale and feels good to be building solutions.
Planning, Persistence, Patience – Marketing’s New 3 P’s
Happy New Year! We’ve been given a gift of new opportunities. And to quote Margaret Thatcher: “You may have to fight a battle more than once to win them.” Yet with planning, patience, and persistence, these opportunities will lead to great things.
After more than 30 years of business ownership, we can certainly attest to Thatcher’s bit of wisdom. It’s the good, the bad, and even the ugly that has helped JMS Marketing grow and evolve through the years. Yet we’ve built in plenty of time along the way to pause, listen and think things through as our industry – and industries our clients represent – continued to ebb and flow.
If you’re like most businesses, your intentions of documenting a marketing plan during the final months of last year were disrupted. No need to panic.
In business, it’s easy to feel overwhelmed, or simply have a lack of clarity. And if we’ve learned anything from the past two years, there will always be need to overcome roadblocks to growth (technology, data, culture, and more). However, it’s not necessary to handle all the roadblocks at the same time. The trick is to know how to prioritize, conduct regular assessments, and stay focused on your goals.
We’ve all been flooded with marketing strategies and technologies that guarantee an easy way to obtain those coveted sales contracts. There’s plenty out there, but not every approach is right for every company and/or product. Correction: YOUR company and/or product. That’s where the planning comes in. Take it down to the basics this month and plan your strategy – at least for the first quarter of the year.
- Identify your key goals: products/services on which to focus as well as their territories, industry markets, and of course, sales. Don’t forget to nurture your existing clients.
- Determine what to do: set your budget FIRST, allocate marketing tactics and track activities/results monthly. Make sure you build in flexibility. Be realistic.
- Celebrate the wins/adjust accordingly: Track your analytics each month. Note how you obtained an appointment or landed a contract. Not impressed with your numbers? Learn from them and adjust your plan for the next month.
- Be patient. Marketing takes time. Nothing happens overnight. It’s not just a question of one big ad here or there or handing out a fistful of brochures at a trade show. People need to go through a certain process, and you need to reach them several times before they’re going to be ready to buy from you. Align with your clients’ expectations and be as dynamic as possible to keep up with the changing climate.
What are your client’s sales journeys? We’re here to help you identify them.
How to Create Great Content
Creating quality content is crucial for attracting and engaging an audience. Whether it’s for a blog, social media, or website, quality content can help establish your brand and establish your expertise in your field. Here are several tips for creating quality content:
- Know your audience: Understanding your target audience is essential for creating content that resonates with them. Determine their needs, interests, and pain points, and tailor your content to address those topics.
- Choose a topic that is relevant and interesting: The content you create should be relevant and interesting to your audience. Select topics that are timely and relevant, and that your audience will want to read about.
- Conduct research: Before writing your content, research the topic thoroughly. This will ensure that your content is accurate and informative, and that it provides value to your audience.
- Write in a clear and concise style: Make sure your writing is easy to understand and free of jargon. Use short paragraphs, headings, and subheadings to break up the text and make it easier to read.
- Use visuals: Including images, videos, and other visual elements can help to break up the text and make your content more engaging. Visuals can also help to illustrate your points and make your content more memorable.
- Optimize for search engines: To ensure that your content is easily discoverable, optimize it for search engines by using keywords, meta descriptions, and title tags.
- Promote your content: Share your content on social media, include it in your email newsletters, and reach out to influencers in your niche to help promote it.
- Evaluate and improve: After your content has been published, evaluate its performance. Use metrics like pageviews, engagement, and conversions to determine what works and what doesn’t, and make improvements accordingly.
In conclusion, creating quality content requires careful planning, research, and execution. By understanding your audience, choosing relevant and interesting topics, and writing in a clear and concise style, you can create content that is valuable and engaging to your target audience. You can always order unique papers from experienced writers. Basically, students buy essays and order the solution of written works on services such as Buyessayfriend, which fully meets their needs. Additionally, by promoting your content and evaluating its performance, you can continually improve your content and ensure that it is meeting the needs of your audience.