JMS Marketing Vetted by Google to Obtain Premier Digital Advertising Status
Northwest suburban marketing agency, JMS Marketing, is proud to announce that it has been recognized as a certified Google Partner.
Obtaining this partnership status signifies JMS Marketing uses Google’s best practices and allows the agency access to special events and training, industry research, product updates, and the Google Partners Community.
Partners meet rigorous qualification standards in order to become a Google Partner and are fully vetted by Google. The technology company completed its audit of JMS Marketing’s Google AdWords accounts by ensuring the agency is using Google’s best practices, checking if the agency is in good standing financially, and with clients and vendors. Google also confirmed the agency is continuously improving results for its clients by updating its accounts with the most up-to-date features within the platform.
“In celebrating our 25th year in business, JMS Marketing is making a concerted effort to evolve with the ever changing marketing landscape,” said President, Jean Marie Saidler. “Last year we established a digital marketing division within our company and have seen impressive results for our clients. Becoming a Google Partner is just another way we are ensuring our clients have the most relevant marketing initiatives to stay ahead in their industries. We look forward to utilizing this partnership to bring further value to our clients.”
Every year, JMS Marketing employees are required to take and pass at least one of the Google exams. Currently, JMS Marketing employees hold Google Analytics, Google AdWords, and Google Video Advertising certifications.
By becoming a Google Partner, JMS Marketing allows clients access to advertising on the Google Search Engine Results Page, Google Display Network, and on YouTube. The agency also offers a wide range of traditional marketing opportunities ranging from graphic design, advertising, trade show marketing, public relations, marketing consultations, and web design.
Can 70% of trade show attendees find you?
Trade shows and event marketing account for twenty percent of B2B companies’ average annual marketing budget according to a 2014 Forrester Research study. With one fifth of a company’s budget going toward an events like a trade shows, conferences or seminars, and the explosion of programmatic digital advertising and mobile devices, it is vital companies implement state-of-the-art marketing technologies into their arsenal.
There is no doubt that traditional tactics work. Utilizing pre-and post-show emails, inviting clients, writing press releases, website landing pages, purchasing flashy new exhibits and staffing booths with intelligent, outgoing employees is a must. But what else should you be doing to outshine your competitor in booth 103?
To answer this, ask yourself: what is my potential client is doing before, during and after an event like a trade show? The answer is: Research on the internet. And the best way to place your company in that research is through search engine marketing (SEM).
Seventy percent of event attendees plan out who they will visit before and during the show. According to AdWeek, eighty-one percent of consumers conduct online research before they make a purchase, and sixty percent of those consumers start their research on a search engine before heading to a specific website. Although some of this data relates to consumer purchases online, combining these statistics helps us understand how attendees behave. It makes the most sense strategically to place ads on search engines like Google, Yahoo, Bing and their network partners where attendees will be conducting research. This is a perfect storm for digital trade show marketing.
The ability to advertise your company, products and presence before a trade show is of tremendous value and a new, effective way to stay ahead of competitors. But you might be asking yourself, how can SEM help me during the show? How do I drive potential customers to my booth?
Since we know consumers conduct online research before visiting a booth and/or making a purchase, and with the advancement of the search engine marketing (SEM) platforms, companies have the option of targeting ads to within a mile of a specific location. With other location based optimizations in place within your account, you can be confident attendees searching for you keywords on a mobile device or desktop at a trade show are served your company’s ad. Seeing that sixty to seventy percent of viewers prefer search engine ads targeted toward their immediate location, and that thirty-two percent of viewers who were served location-based ads visited a specific store/location made a purchase (Search Engine Watch), this tactic is sure to increase visitors to your booth.
Utilizing search engine ads allows attendees to find your company before, during and after a trade show or event. But most importantly, placing these ads where your customers will be searching drives traffic to your booth, and serves as one of the most efficient ways to bring value to the largest expense in your annual marketing budget.
4 Powerful Truths to One-Up Competitors on Google
Before the internet, any business that started with an “A” could be listed at the top of the phone book. These days, the process of getting a website listing to the top of a Google, Yahoo, or Bing search involves extensive research and planning, as well as a little bit of faith. This process is known as “Search Engine Optimization” or “SEO,” and should be a top consideration for every business with a website.
Here’s the catch: the rhyme and reason behind search engine rankings is secret, and it changes often. What we do know is that taking the following actions will get you and your webpage well on its way to top SEO status.
TRUTH 1: Right or Wrong, Your Customers’ Lingo is the Right Lingo.
Webpage copy should use the terms your customers search for, even if it’s not what you call the product. Best practice is to use several variations of an important keyword in the copy, titles, and URLs of the webpage. Be wary of “keyword stuffing,” (using a single keyword over and over) which will be punished by search engines!
TRUTH 2: Mobile-Friendly Sites Get Higher Rankings Than Those That Are Not.
Make sure your site can be easily used on a smartphone or tablet. For example, if the text on your webpage shrinks to size 2 font when viewed on a smartphone, your site is definitely NOT mobile friendly. In April, Google released the so-called “Mobilegeddon” algorithm update to cater to an increasingly high volume of searches performed on mobile devices: the update punished websites for not being mobile-friendly, and sent unprepared businesses scrambling for their SEO consultants.
TRUTH 3: Copying and Pasting From Other Sources is Still Wrong.
No, copy-pasting the first paragraph of a Wikipedia page about your product will not help your rankings (we don’t recommend it anyway). Google looks for quality, original content that will give your web visitors something they can’t find anywhere else.
TRUTH 4: Links To and From Your Site Build Your Page’s Search Engine Clout.
The web was built to connect people. Getting respectable websites to link back to yours is an important part of SEO. How does one do this? Sponsor a charity event, get listed in a directory, or find mentions of your company name that are not linked, and ask the site owner to link back.
These are just a few of the many best practices that SEO professionals dream of at night. If all else fails, the best approach is to consider what your customers want out of your website, and then build it to those specifications.
Or you can call JMS Marketing at (815) 459-3915 for a free site evaluation!