Do Big Exhibit Budgets Ensure Big Results?

The answer is NO! Sure a modest 10’ x 10’ or 10’ x 20’ footprint has its limitations in terms of scale and scope. But with a little planning, you can create something relevant, exciting and unexpected. The key is to make every penny count and obtain the most value from your investment. It begins by selecting the right shows, establishing a budget for each show, and knowing your goals deliver the right message.

Take a Walk
Interested in exhibiting at a specific show? If you are planning well in advance, try to experience a trade show from the attendee’s perspective before you decide to invest in exhibit space. This “boots on the ground” approach is the best way to get a good feel for how the event is organized, who exhibits, who attends, and what educational and learning opportunities are provided during the event.

Yes, You Can Play with the Big Boys.
Don’t be intimidated by large exhibit displays. With a little creativity, ingenuity, and thoughtful design, your company can present a small but mighty exhibit worthy of standing up to “the big boys”. The key is to have clever product displays, striking colors and crystal-clear messaging.

Why Exhibit?
A recent study from the Center for Exhibit Industry Research revealed that B2B exhibitions are highly valued by marketers to address their most urgent high priority marketing and sale objectives:

Protect Your Image
Once you know the size of your space, purchase a quality exhibit display. People form an opinion based on your display and can tell if you invested time and money in it. Cheap exhibits have curled, faded graphics and wrinkled displays. What’s worse, they usually break after the first few trade shows. By investing in quality displays, you’re telling people that you are a professional, value your image and that they can expect the same type of quality in services you provide.

We Can Be of Service
Allow yourself to focus on the day-to-day of running your business and we can handle the rest. As your marketing partner, we offer a wealth of knowledge and successful solutions tailored to your business. From trade shows and events to branding and data driven solutions to your complex marketing needs. We’re here to serve. Come get to know us.