As most legacy companies continue to navigate constant change in their industries, struggles with digital marketing at some point in time become apparent. JMS Marketing developed a strategic plan to revitalize this brand and reign in unnecessary spending – beginning with its website. A responsive, easy to navigate site was created that went far beyond a simple graphic face lift. This helped to improve user experience and client relations.
Harnessing the power of global leaders in the biogas industry, IBA tapped into the skillset and services of JMS Marketing, Inc. to brand and promote its industry alliance. This well-defined branding process, and phased approach to marketing initiatives, enabled our client to target objectives at specific times and respond to changes in the market when necessary.
Change within an organization is challenging and can cause uncertainty among a wide variety of stake holders, particularly when the leader is well-liked, and highly respected. A multi-channel strategy was developed and executed by JMS Marketing, Inc. to leverage the transition and successfully showcase the company’s logical next step in their leadership chain.
Industrial websites are a niche unique from other types of websites. JMS Marketing, Inc. has extensive experience in working with a variety of industries, such as industrial finishing. This colorful website targeted the company’s audience of engineers and procurement specialists to place them in the best position possible for receiving RFQ’s.
As a “best practice” service, JMS Marketing, Inc. continually monitors client websites. This ensures pages meet the latest web techniques and Google standards. By identifying way users had dramatically changed their search patterns. With this project, all copy was updated to reflect new services, improve search ranking for this website and enhance user experiences.
We believe that the foundation of an outstanding website is its architecture. Readers visiting a client’s website should immediately identify what the company provides. Collaborating with our client, we developed a clean, bold digital presence supported by powerful search ad campaign strategy to increase their visibility and target the right environmentally savvy industrial audience.
Strong branding, informative video, and a powerful blog platform are just some of the reasons why the Durham Group website resonates so well with business leaders. The company hired JMS Marketing, Inc. to design and build its corporate brand while giving them the ability to quickly add timely, relevant knowledge and monitor website activity.
Corporate events, conferences and tradeshows are now evolving into immersive experiences and powerful data driven virtual platforms. With tight budget constraints and limited staff resources common to industry associations, JMS Marketing, Inc. established a seven-year history producing turn-key creative and promotional strategies that helped support this industrial associations event and generate engagement.
Independent testing laboratory, SCL, recognized the need for professional branding and engaged JMS Marketing, Inc. to help. A new corporate website, strong trade show presence and colorful sales collateral were created to enhance their visibility and target new markets. This creative consistency across multiple touchpoints helped avoid unnecessary spending and improve overall brand perception.
Today’s events encompass a rich, strategic mix of traditional marketing techniques, digital platforms, and events to gather customers and partners. In a milestone anniversary celebration, prior to the pandemic, JMS Marketing, Inc. in collaboration with our client, set goals and shaped specific marketing strategies for all areas of marketing the entire anniversary year.
Blending the warmth of red and the optimism of yellow, orange conveys activity and energy and health. So, it was no surprise that JMS Marketing, Inc. recommended feeding on this company’s brand color when we were assigned to create a quick, light weight, low cost solution for an industry tradeshow display.
The voice of experience plays center stage for this company’s education and support efforts for underground utility locators. To take advantage of the 1.8 billion users logging into YouTube each month, JMS Marketing, Inc. created a custom tailored, fully optimize YouTube channel to strengthen the company’s brand and boost YouTube views.
Our clients know they can depend on us to help them build and optimize websites to help them grow sales and enhance profits. Leveraging our client’s strong visual branding and exceptional reputation, JMS Marketing, Inc. developed, executed, and monitored a cohesive digital marketing strategy and e-commerce platform to successfully boost traditional marketing initiatives to help Countryside thrive through both droughts in the weather and the economy.
When ownership changed for this company, JMS Marketing, Inc. was contracted to create a full suite of marketing platforms. This included digital marketing, website, email and social platforms blended into a comprehensive GoogleAds campaign. Results? Better clarity of service offerings and target industries for future lead development within the commercial electrical contracting industry.
Innovation within the automotive industry is accelerating and JMS Marketing, Inc. is playing a part. This project featured a new brand and exhibit for a co-branded initiative of participating manufacturing suppliers. The goal? Marry various brands into one respected organization to build business, boost awareness, and break into new markets. Goal accomplished!
Much like its sister company, our client worked in collaboration with us and designated time to carefully construct their brand identity and supporting materials. The results were a success. An eye-catching, contemporary representation of the client’s strength, reliability, and diversity was created in an adaptable format for multiple mediums to maintain brand consistency.
Rebranding is a significant undertaking and requires cohesive marketing to ensure the process runs smoothly without losing customers. JMS Marketing, Inc. walked through the process with our client and carefully outlined elements to consider justifying the expense and effort to ensure their mission and priorities were conveyed going forward.
Throughout the years, assisted by JMS Marketing, Inc., this environmental client has consistently applied their visual and verbal brand throughout all its communication tools. This mission: to convey a higher level of engineering not found within the industry. The result: a cohesive library of Industrial illustrations, product brochures, icons and tradeshow displays.
