Marketing PlanDevelopment
Integrated marketing built on your objectives and long-term goals — guided by plans that measure, monitor and maximize every dollar.
Who has time for all this? We do.
If you’ve spent years “trying things out to see if they work” but are not sure if anything you’ve signed up for is working, it’s time to bring in a fresh set of eyes to look it over.
JMS Marketing provides structured B2B marketing planning services that turn goals into clear, actionable strategies. Our experienced team works with you to define business objectives, target audiences, key messages, and priority channels, then map out campaign timelines and budgets that support measurable growth.
Our Experienced Team Can Assist You With:
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Goal Setting
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Messaging
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Market Segmentation
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Marketing Strategy
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Marketing Plans
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Budgeting
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Timelines
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Event Selection
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Media Selection and Relations
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Vendor Coordination
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Pitch and Presentation Development
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Motivation Programs
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Marketing Consulting
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Monthly or Quarterly Reporting
Services
Budget Development
Don’t have money set aside to reach your marketing goals? Is marketing just a miscellaneous line item in your sales budget? You’re not alone! But setting a specific dollar amount aside for marketing helps you keep track of whether you have a realistic idea of what it takes to generate leads. JMS Marketing will guide you through the scary part of choosing a number, show you how money will be allocated, and then report on expenses over time to make sure you stay in control.
Target Market Development
Oftentimes a company’s marketing message largely depends on who is doing the talking. Through our comprehensive discovery and briefing process, JMS Marketing will help your team develop a consistent target market and message designed to outshine the competition and outlast employee turnover.
Calendar Development
With extensive experience in trade show and event marketing, JMS Marketing knows firsthand how much money exhibitors and sponsors leave on the table by not tracking available budgets and deadlines. That’s why we build comprehensive marketing calendars tailored to your business — highlighting key trade shows, sponsorship opportunities, and event deadlines so your team never misses a chance to maximize your marketing budget, stay on schedule, and shine in front of qualified prospects.
Consulting
What does it mean to have a trusted marketing partner who always has your back? JMS Marketing’s B2B marketing consulting services give you access to a team of experienced marketing professionals who are always available, ready to take your call, and provide clear reporting on a monthly or quarterly basis. Best of all, our marketing consultants often resolve day-to-day marketing challenges directly — seamlessly, and without disrupting your team’s workflow.
Selected work and case studies
Tired of flying by the seat of your pants?
Call (815) 459-3915 or fill in the form below to gain clear insights you can act on.