Frustrated with your website?

If your website has not been upgraded within the past three to five years, it’s likely not attracting valuable contacts or leads, and it’s beginning to show its age. At JMS Marketing, Inc., we know it takes more than great graphics and cookie cutter templates to build powerful business websites. We create engaging websites that generate powerful leads.

One of the first touchpoints of a customer journey is a website. It’s essential to any business experience. As marketing professionals, we provide turnkey website design, development and management. Coupled with our digital strategies, we utilize the latest in best practices to attract, engage and convert web visitors to client websites.

We begin by discussing the purpose of the website and carefully assessing a client’s digital strategy. A detailed outline of the website architecture is then developed and reviewed and finalized with the client. This ensures a more powerful site, ease of navigation and flexibility for future growth. These incremental steps bring a higher level of value to our clients and provide the solid foundation required for sustainable long-term marketing transformation.

You personally may not see any issue with your website. Yet what about your website visitors? Here are a few of the telltale signs of an underperforming website:

Website navigation has become cumbersome and information is difficult to find
Your website looks old and does not adapt to best fit the user’s viewing choice
Navigation flows in different ways and site pages are boxed in
Search results are dropping
Design looks generic
You are unable to edit your website internally
Your website is hard to manage and does not integrate with sales and marketing platforms

We design websites that are easy to edit with robust content management systems. Additionally, every website developed by JMS Marketing, Inc. is designed in a responsive format to conform to various devices. Our website development service also includes training for your staff as a standard service.

Responsive Design

As a standard service, all websites created by JMS Marketing, Inc. are designed in a responsive format. Not only does this improve user experience on various devices, it helps to increase the amount of time visitors spend on a site and improves search engine rankings. As important, it completely eliminates the cost of paying for a mobile site.

Back End Knowledge

How a website works is just as important as how it looks. While our inhouse “frontend” designers create the visual experience of a website, our inhouse programmers have the knowledge and experience necessary to build functional, secure “backend” components to power these sites. Our ability to collaborate inhouse provides powerful synergies that speed development time and maximize results for our clients.

Strategic Development

We do not implement the latest design trends just because they look attractive. We offer an efficient strategy of development before any design begins. Working with our clients we help them outline the true purpose of their websites and define specific goals. Website architecture is then outlined, image and wire frames created and then coded into a test site for review. This is our path to success. The results are effective, professional websites that adapt to the changing needs of business.

Turn-Key Expertise

Today’s marketing industry requires skill in various aspects of traditional marketing philosophies as well as advancing technology to deliver successful results. JMS Marketing, Inc. is uniquely qualified to provide the complementary disciplines necessary to create powerful campaigns. Campaigns that can have a profound impact on companies and help generate the right data to drive growth.

Goal Focused

Features and graphics are not the starting point when creating a new website. Specific objectives and measurable website goals are what is required to generate the traffic and results your business wants. We help guide clients through the process of establishing goals and identifying their objectives as a standard service when developing websites.

Website Design

We have been developing user-friendly, engaging websites that generate powerful leads for over a decade. All websites created for our clients are designed in a responsive format to conform to various devises and the improve viewer experience. Robust content management systems provide ease of editing and training is provided as part of our service at no additional cost to the client.

Content Development

The groundwork for meaningful website engagement begins with crafting messages that are tailored to a company’s specific audience. JMS Marketing, Inc. is content-focused and develops strategic copy targeted to the client’s specific audience. From solution-based case studies to informative white papers, in-depth articles to powerful landing pages, we invest our time during the discovery process to understand the unique nuances of a client’s product and/or service to develop relevant copy that informs, engages and converts.

Animation

When designed properly, animations can be a valuable part of a user experience for websites. Illustrations, interactive details, and dynamic effects make modern websites unique and engaging. We develop thoughtful, intuitive and responsive animations that won’t distract, confuse or frustrate website viewers. After all, when website viewers feel comfortable, you substantially increase the likelihood of them staying longer and converting.

Analytics & Reporting

We continually review and report on digital analytics for our clients and provide them with a greater understanding of the type and relevance of traffic that take place on their digital platforms. These are invaluable tools that enable our customers to analyze prospect behaviors, identify quality prospects, enhance conversions, and identify the most profitable customers over time.

Website Development