JMS Marketing was contracted by a relatively new manufacturing consultancy formed to assist material product engineers introducing new technologies to a complex and overcrowded automotive industry.
One year after formation, they found themselves having trouble being taken seriously as a new business in the marketplace. They approached JMS Marketing in need branded materials to help convey their expertise.
Target
Although the company already had valuable connections within the Global automotive OEM industry, they needed to connect with companies developing materials such as carbon fiber and composites to scout new opportunities.
Challenge
Despite operating an established business for one year, the client struggled as a relative newcomer in the marketplace. Perception was not what it should be, and they needed to brand their expertise. The client required complex technological concepts interpreted, designed, approved, and published on timelines often measured in days rather than weeks or months.
Solution
To deal with extreme deadlines, JMS built a strong relationship with one central point person, to provide efficient, accurate project completion. With written records and careful scheduling, JMS Marketing was able to work within budget guidelines and reduce waisted time revising materials. This process, developed by JMS, ensured that all parties involved had a clear understanding of the complexities that needed to be conveyed in each piece.
Using this system JMS was able to develop a multitude of sales pieces including a new company website, product landing page, trade show exhibits, sell sheets, and advertisements quickly and efficiently.
Result
In the first six months of working with JMS, our client had established a stronger presence in print and on the web with branded materials that clearly presented their expertise and helped solidify important industry partnerships. As part of their website update, JMS was able to install tracking software to help quantify results—which showed:
