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Marketing Is Not Guesswork
Years ago, back in the 1990s when our companies began as JMS Consultations, marketing and advertising often felt like a guessing game—and, admittedly, it was a lot of fun. In many cases, it was more creative than strategic. We looooooved the glossy flyers and clever ads our agency created to promote itself. They were designed to grab attention,…
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JMS Marketing Receives 2026 GDUSA Digital Design Award
JMS Marketing Inc. is proud to announce that it has received a 2026 Digital Design Award from Graphic Design USA (GDUSA) for its redesign of the American Amusement Machine Association’s…
Read articleSpot the Telltale Signs of an Outdated Website
If your website hasn’t been upgraded in the past three to five years, it’s a red flag. Industry research shows that websites older than three to five years begin to…
Read articleA Step-by-Step Approach to Segmenting and Converting Leads
The trade show you attended may be over, but the opportunity is just beginning! Now comes the real work: lead follow-up, lead nurturing, and feeding event conversations into the pipeline.…
Read articleJMS Marketing, Inc. Receives 2026 APEX Award for Publication Excellence
JMS Marketing, Inc., a strategic B2B marketing firm, has earned a 2026 APEX Award for Publication Excellence. The award recognizes outstanding achievements in professional marketing communications. Chosen by a panel…
Read articleJMS Marketing Certified Nationally as a Women’s Business Enterprise by WBENC
CRYSTAL LAKE, IL – March 30, 2026 – JMS Marketing today announced that it has once again achieved national recertification as a Women’s Business Enterprise (WBE) through the Women’s Business…
Read articleDonors Fed Up: Why Businesses are Walking Away from Pushy Nonprofits
Last year, we saw firsthand what happens when a regional non-profit chased short-term dollars at the expense of long-term sponsor relationships. As deadlines piled up, corners were cut. By event…
Read articleJMS Marketing, Inc. Wins American Digital Design Award in GDUSA 2024 Competition
JMS Marketing, Inc. has been awarded the prestigious American Digital Design Award for Digital Design in video from Graphic Design USA. Leading with the theme “The Fun Never Ends”, the…
Read articleCookies WILL Crumble
It’s now been reported that Google has issued its second delay in eliminating third-party cookies. Beta versions of new tracking technology are expected to begin in 2023 with a complete…
Read articleThe Best Marketing Strategy? Be Genuine
Yes, it’s the month for Valentines day, but at JMS Marketing, it’s also a celebration of Groundhog Day. Why? Because the movie from Columbia Pictures, Groundhog Day, was one…
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