Marketing Planning
All marketing planning posts from the JMS team.
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The Best Marketing Strategy? Be Genuine
Yes, it’s the month for Valentines day, but at JMS Marketing, it’s also a celebration of Groundhog Day. Why? Because the movie from Columbia Pictures, Groundhog Day, was one…
Read articleAre Results Part of Your Marketing Plan?
We’re well into another year. And if you’re responsible in any way for marketing within your business, it’s the time to finally embrace today’s new marketing model as part of…
Read articleMarketing Disasters: A Recovery Plan
Your company has been hit by a disaster, either a natural or a man-made one -how you respond to it could make or break your business. According to the disaster…
Read articleFTC Issues Enforcement Policy Statement; Taking a Closer Look at Native Advertising
Headline: FTC Issues Enforcement Policy Statement; Taking a Closer Look at Native Advertising In December 2015, the FTC released an enforcement policy statement and business guidance document further clarifying the…
Read articleStrategy Critical to Long Term Marketing Success
It is very easy to get caught up in the web of tactical initiatives when marketing a company. However, in order to be effective and receive the most impact from…
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