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A Step-by-Step Approach to Segmenting and Converting Leads
The trade show you attended may be over, but the opportunity is just beginning! Now comes the real work: lead follow-up, lead nurturing, and feeding event conversations into the pipeline.…
Read articleTrade Shows & Events: Finding the Right Fit
Thankfully, we’re seeing businesses relaxing a bit and considering events with significantly positive expectations post-pandemic. This is a good sign for event sponsorships. Trade show and event sponsorships can be…
Read article“The Best Laid Plans” Include Plan B
COVID-19, none of us had any inkling of what this stood for just a few months ago. Yet here we are, fielding questions about the Coronavirus that has now impacted…
Read articleDo Big Exhibit Budgets Ensure Big Results?
The answer is NO! Sure a modest 10’ x 10’ or 10’ x 20’ footprint has its limitations in terms of scale and scope. But with a little planning, you…
Read articleDon’t Forget the Follow Up
You’ve exhibited at a major trade show and have arrived back at your desk with a spreadsheet of prospects you met at the show. Now it’s time to follow-up. Problem…
Read articleCan 70% of trade show attendees find you?
Trade shows and event marketing account for twenty percent of B2B companies’ average annual marketing budget according to a 2014 Forrester Research study. With one fifth of a company’s budget…
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