Ideas worth sharing.
Marketing insights, brand-management lessons, award news and company updates from the JMS team.
Home / News
Latest posts
Trade Shows & Events: Finding the Right Fit
Thankfully, we’re seeing businesses relaxing a bit and considering events with significantly positive expectations post-pandemic. This is a good sign for event sponsorships. Trade show and event sponsorships can be…
Read articlePlanning, Persistence, Patience – Marketing’s New 3 P’s
Happy New Year! We’ve been given a gift of new opportunities. And to quote Margaret Thatcher: “You may have to fight a battle more than once to win them.” Yet…
Read articleHow to Create Great Content
Creating quality content is crucial for attracting and engaging an audience. Whether it’s for a blog, social media, or website, quality content can help establish your brand and establish your…
Read articleJMS Continues to Support Our Clients and Community
Please be advised that JMS Marketing is fully prepared to manage our workforce through this disruption. We remain ready to provide businesses with ongoing marketing and communication services as we…
Read article“The Best Laid Plans” Include Plan B
COVID-19, none of us had any inkling of what this stood for just a few months ago. Yet here we are, fielding questions about the Coronavirus that has now impacted…
Read articleIs Your Search Marketing Strategy Responsive to Your Customers?
Hold on to your hat. Google received nearly 2.3 trillion searches in 2019. In fact, sixty-seven searches are performed on Google every second! Organic and paid search clicks across search…
Read articleAre Results Part of Your Marketing Plan?
We’re well into another year. And if you’re responsible in any way for marketing within your business, it’s the time to finally embrace today’s new marketing model as part of…
Read articleWhy Mobile Optimization is Critical
PEW research now reports a growing share of Americans now use smartphones as their primary means of online access at home. Today one-in-five American adults are “smartphone-only” internet users –…
Read articleOnward and Upward! JMS Marketing is on the Move to a New Location.
It was 2007 when we moved from our small office on Memorial Drive in Crystal Lake to our freshly designed offices on Exchange Drive. We filled it with dreams and…
Read articleDo Big Exhibit Budgets Ensure Big Results?
The answer is NO! Sure a modest 10’ x 10’ or 10’ x 20’ footprint has its limitations in terms of scale and scope. But with a little planning, you…
Read article