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Insights & News

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Marketing insights, brand-management lessons, award news and company updates from the JMS team.

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Trade Shows 3 November 2017

Don’t Forget the Follow Up

You’ve exhibited at a major trade show and have arrived back at your desk with a spreadsheet of prospects you met at the show. Now it’s time to follow-up. Problem…

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Marketing Planning 7 September 2017

Marketing Disasters: A Recovery Plan

Your company has been hit by a disaster, either a natural or a man-made one -how you respond to it could make or break your business. According to the disaster…

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Company News 19 July 2017

JMS Noteworthy: Jean Marie and Brad Earn Accolades

Sometimes people are surprised to hear that JMS doesn’t put its name on client work. But once in awhile, JMS is brought to the spotlight due to great clients and…

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Company News 10 March 2017

JMS Marketing Certified as a Woman Business Enterprise

JMS Marketing has always been client-focused, specializing in B2B strategic communications to help organizations grow their businesses. As we continue to market to and for a variety of audiences in…

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Brand Management 8 February 2017

Making an Impact in PowerPoint: How to Care About More than Content

Good ‘ol PowerPoint. It can be your best friend, offering support and making your team look good when meeting with customers. But if it’s not living up to its potential,…

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Company News 28 October 2016

Bringing joy through personalized illustrations

Our very own Brandon Couture recently completed a unique project, adding the title of published illustrator to his resume. Brandon grew up in a tight-knit neighborhood, so when one neighbor…

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Company News 31 August 2016

Diary of a JMS Intern

Each year, as summer comes to a close and students head back to campus, JMS must also say goodbye to our favorite students, the interns. This year we were fortunate…

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Brand Management 18 July 2016

Pokémon Go and the Power of Branding

Pokémon are back and they have taken over the entire world, literally. Nintendo and Niantic Labs have released Pokémon Go, an augmented reality (AR) game where players explore the real…

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Marketing Planning 13 May 2016

FTC Issues Enforcement Policy Statement; Taking a Closer Look at Native Advertising

Headline: FTC Issues Enforcement Policy Statement; Taking a Closer Look at Native Advertising In December 2015, the FTC released an enforcement policy statement and business guidance document further clarifying the…

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Company News Websites 8 April 2016

Crystal Lake Marketing Agency Becomes Google Partner in 25th Year

JMS Marketing Vetted by Google to Obtain Premier Digital Advertising Status Northwest suburban marketing agency, JMS Marketing, is proud to announce that it has been recognized as a certified Google…

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